01
Photograph
The project, the firm, and the place, in the frame.
Websites
I build the site
from the photographs.
Then search, and the social accounts.
Approach
The photographs come first. Then a site people can find, and accounts that stay current.
After the shoot
What I do with the photographs.
02
Site
Pages built around those photographs.
03
Search
Titles, place pages, and service pages.
04
Answers
The same facts, plain enough to cite.
05
Accounts
Posts from those photographs.
Search, the answers, and the accounts.
Search
SEO
A project page, a place page, a service page. Each one titled, described, and linked. For builders, I take one firm in a market.
Answers
What the tools can cite
People ask a tool for a name before they open a list of links. I write the site so that tool can cite it: the firm, the place, the projects, and a way to get in touch. A short file on the site lists the pages as links.
Accounts
The social I run
I run the accounts. Posts come from the photographs. The caption stays with what is in the frame. The agreement names how often, and which accounts.
How it is bought
This is for firms I already photograph. A website is quoted on its own, then kept current as the next projects land.
Creative Partner is the monthly agreement. Visits, the site, and the accounts, in the mix the firm needs. Film and progression when they belong. The website itself is still quoted on its own.
The sites
Sites I have built.
Hover a screen to pause it. Each one opens in a new tab.
The portal
One login. These are the screens.
A sample of the portal. You approve here, then I publish. The numbers are not a client's traffic, and they are not a forecast.
1 · To review
2 · Revisions
3 · Scheduled
4 · Posted
Nothing is public until you say yes. A change comes back to you before it can be scheduled. A declined post stays off the grid. I flag a music track. You add it in the Instagram app. I load the month about four weeks ahead.
Onboarding
The first weeks are a setup, not a surprise.
This starts after the agreement is signed. I send a list before the call.
01
The list
Send what you have. The logo, a short bio, and the projects you want on the site. Gaps are fine. I will say what is still missing.
02
The call
One to two hours. No deck.
- What the site has to do, and who it is for.
- Which projects lead, and which stay off.
- The accounts, if posts are part of the work.
- Access you grant. The domain, when the site is ready to move. Not your passwords.
03
Keywords
You mark the phrases a person would type for your firm, in your place. You cross out anything you do not want to be hired for.
your firm nameThe firm
the projectThe house
your townThe place
the work you doThe service
For a builder, I take one firm in a market.
04
First pages
The first pages wait for you. Nothing is public until you say yes. The posts, if they are in the work, follow the same list.
05
Media kit
One set of files. I assemble it from what you send, and from the photographs.
- Logo files.
- A short bio, in your words.
- Photographs named by project.
- A few sentences for each project. I will not invent materials, sizes, or who designed it.
06
Business documents
Send what you already have that says who the firm is. The pages, and the posts if they are in the work, have to sound like you.
- Value proposition.
- Mission, values, and purpose.
- How you stand apart from the firms you compete with.
- Anything else you use when you explain the firm to a client, an architect, or a designer.
If a piece only exists in your head, say it on the call. I will write it down, and you correct it. I will not invent a position you did not give me.
The new site looks incredible and really reflects the quality of our work.
Jeremy Kirbyson · The Window Merchant
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