Completed projects
Salt Spring Island. The finished house, on the account.
Creative Partner
Continued work
between projects.
Photographs, the website, and the social accounts.
Creative Partner is a monthly agreement. By the second project, I already know the work, the people, and how the firm talks about a house.
The website is where the work lives. A finished house, a site visit, and a post each need a page someone can find. I build that site, and I keep it current. A website build is quoted on its own.
I photograph the finished house, a site visit, the work in progress, and a person on the job. When the social accounts are in the agreement, each post goes out with stories. Nothing is public until it is approved.
The month usually goes like this. A conversation, the visit, the photographs, the page and the feed, then search. Most site days are shared by the architect, the designer, and the trades on the project. Billed monthly.
- 01Completed projects
- 02Site visits
- 03Action shots
- 04Portraits
The sites
Where the work lives.
A finished house, a site visit, and a post all land here. Hover a screen to pause it. Each one opens in a new tab.
The photographs
The finished house, then the rest.
Oles Cove, Halfmoon Bay, is the completed project. Site visits, action shots, and portraits are the rest of what I photograph. A short film when the project calls for it.
Completed projects
One house. Oles Cove.
Halfmoon Bay. The finished project, as the photographs. The same frames become the page, the search result, and the post.
Oles Cove · Halfmoon Bay
By the stove
The deck
Site visits
The same building, earlier
Site visits are dated with the agreement. I come back through the build. Framing, the ground, the envelope as it closes.
The glass, waiting in the opening
Action shots
The task, in frame
When a crew day is in the agreement, I photograph the work as it happens. The lift, the harness, the person on the beam.
On the job · the panel on the crane
At the window, on the job.
Timber on the saw
Portraits
A face, on the job
Not a separate studio day. The person stays in the clothes they work in, in the place they build.
On the job · a portrait
Johnstone Road · a short film
Search
A builder has to be found.
I write the site around the firm, the town, and the kind of house. A search should return the firm, and a project page for the house. For builders, I take one firm in a market.
Search
custom home builder
Sample Builders
samplebuilders.com
Custom homes. The firm and the work, written so a search can return them.
Shore house
samplebuilders.com/shore-house
A finished house on its own page, with the photographs.
A sample of the shape. Not a ranking, and not a client's traffic.
Social
Every post goes out with stories.
When the accounts are in the agreement, the post and the stories are made together. The stories run with the post. The post stays on the grid after the stories expire. These four are one example of each.
Site visits
The steps, still in the formwork.
Action shots
Cutting the panel.
Portraits
On the job, a portrait.
Stories
Stories for the finished house. Three frames, out the same day as that post.
The month
How a month goes.
A conversation, the visit, the photographs, the page and the post, then search.
01
Conversation
What is finishing, and what this month is for. Not a new introduction.
02
Site visit
When a visit is in, it is already dated, ahead of one-off sessions.
03
Photographs land
Typically within 5 to 10 business days. The same frames, used everywhere they belong.
04
The page, the post, the stories
The project page goes up. The post is approved, then it goes public, and the stories go with it.
05
Search
The page is what a search can find. What ran this month can be named.
The portal
One login. These are the screens.
A sample of the portal. You approve here, then I publish. The numbers are not a client's traffic, and they are not a forecast.
1 · To review
2 · Approved
3 · Scheduled
4 · Posted
5 · Changes requested
6 · Declined
Nothing is public until you say yes. A change comes back to you before it can be scheduled. A declined post stays off the grid. I flag a music track. You add it in the Instagram app. I load the month about four weeks ahead.
Onboarding
The first weeks are a setup, not a surprise.
This starts after the agreement is signed. I send a list before the call.
01
The list
I ask for what the firm already has. The logo, a short bio, and the projects that belong on the site. Gaps are fine. I will say what is still missing.
02
The call
One to two hours. No deck.
- What the site has to do, and who it is for.
- Which projects lead, and which stay off.
- The accounts, if posts are part of the work.
- Access that gets granted. The domain, when the site is ready to move. Not the passwords.
03
Keywords
The firm marks the phrases a person would type, in that place, and crosses out anything it does not want to be hired for.
the firmThe name
the townThe place
custom homesThe work
a projectThe house
For a builder, I take one firm in a market.
04
First pages
The first pages wait for a yes. Nothing is public until it is approved. The posts, if they are in the work, follow the same list. Every post goes out with stories.
05
Media kit
One set of files. I assemble it from what is sent, and from the photographs.
- Logo files.
- A short bio, in the firm's words.
- Photographs named by project.
- A few sentences for each project. I will not invent materials, sizes, or who designed it.
06
Business documents
What the firm already uses to say who it is. The pages, and the posts if they are in the work, have to sound like the firm.
- Value proposition.
- Mission, values, and purpose.
- How the firm stands apart from the firms it competes with.
- Anything else used when explaining the firm to a client, an architect, or a designer.
If a piece only exists in conversation, it gets said on the call. I write it down, and it gets corrected. I will not invent a position I was not given.
The website looks fantastic, and the ongoing maintenance plan gives me peace of mind knowing everything is taken care of.
Marc Harvey · Balmoral Construction
Discovery call
Book a discovery call
The work above is how a month runs once I am with the firm. A discovery call is thirty minutes. I want to hear what is being built, when it finishes, and whether the site and the accounts are part of the work. If it is a fit, a proposal follows the same day.
Nothing open that works? Write to info@mattanthonyphoto.com or call 604.765.9270
